As a new young person led NHS service, the Youth Recovery + Wellbeing College explores creative and empowering ways to improve young people across Hull & East Yorkshire.

Taking their original branding and working closely with some of their service users we created a fun and inclusive launch campaign turning their logo into cheeky characters to engage with content.

It was important to the service users that the people in the campaign looked like them too, so we made sure we sourced diverse imagery which was then combined with the characters and an optimistic voice to create an uplifting and feel good launch campaign.